Present the benefits you offer clearly and simply. This is the part that actually attracts your potential sponsor. 6 0 obj Treat the race car sponsorship proposal as a business transaction. You need to think about why a business would spend money to sponsor you. They must know what they are sponsoring so that they can decide whether to accept your proposal. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. Your sponsors would base their decision on how you're going to help them in exchange for their support. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. 68 11 0000051603 00000 n You might be sending gentle emails before pitching more formally. So make it count. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. If you are looking for racing sponsorship proposals, you are at the right place. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. It does not mean that it must include false claims or misleading information. But with good content and a consistent posting strategy, you can grow your following and increase your reach. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. You might be getting involved in discussions on LinkedIn. Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. To make that happen, you need your initial reach-out to be as concise and to the point as possible. However, getting more followers on Instagram can be challenging, especially with so much competition out there. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. stream All forms provided by US Legal Forms, the nations leading legal forms publisher. Sponsorship Proposal. It's now time to decide whom to approach and how to get them interested in sponsoring your race. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. Kyle Busch proposes Anheuser-Busch with NASCAR sponsorship Read on for a step-by-step guide to getting sponsored. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. The marquee value of your corporation's name affiliated with the Pearson Racing. Sponsorship brings so much more than a logo on a car . Race Car Sponsorship Proposal Template. Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. Race Car Sponsorship - The Presentation (Part 1 of 4) - YouTube 40+ Sponsorship Letter & Sponsorship Proposal Templates Dont let imposter syndrome get the best of you. How long you have been racing. How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. This all comes down to value. Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. This will be key in making sure theyre happy throughout the year. PDF A&S Racing Sponsorship Proposal Draw your signature, type it, upload its image, or use your mobile device as a signature pad. industry, as well as actionable expert tips to help you stay ahead of the curve. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> Try and see the positive in every situation. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. Dont just approach motorsport press for coverage. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. If you want to prove value to potential sponsors in road racing, you need to get creative Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. If you cant think of anything to say or ask, consider whether the prospect is right for you. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). 1. Any accomplishments in racing you have achieved. This kind of branding will make you more recognisable. We are a Military Team that runs in Michigan . Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. These should not be too frequent, but frequent enough to make sure sponsors are kept up to speed with the successful delivery (or upcoming delivery) of key sponsorship initiatives. Organize the proposal in sections. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. Sponsorships are not charity. Go in with no agenda, otherwise, itll come across as disingenuous. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. Having Pearson Racing as spokespeople for your corporation and products/services. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. What is the sponsor trying to get out of a potential sponsorship of your event? You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. These can include: Ok - so you have a good understanding of what you have to offer. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. Advertisement Envato Elements (Design Without Limits) If theyre not quite right, ask yourself why. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). This way both the parties enter into a sponsorship contract or sponsorship agreement. The organization aims to organize events such as auto motor racing, harness racing, slots . Write what the sponsor will get in return, working from the list you have prepared. Sponsorship Proposal - 61+ Examples, Format, Pdf | Examples A short biography about you. Leg Daddy Racing Sponsorship Proposal - SlideShare Start by making a list of the businesses youd love to work with. As long as you can provide value, youll go a long way. Make sure you only provide brief details of everything in the cover letter. Organize the proposal in sections. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. smoga07 2. Disagree 0.87%. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. The heart of your proposal lies in what you have for them. Many more also emulate a classic livery because it looks really cool, without any form of compensation. Group outing packages can be set up for larger groups from your business or organization. Step 2: Write a two to three paragraph of your opportunity. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Social media is king. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. 0000000016 00000 n In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. People love to talk about themselves so ask questions and chat about them. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. The design proposal sponsorship is easy edit in InDesign. Download. We work together, help each-other out, and do all we can to make sure well have a great race. Go more into depth with your research to get a sense of their specific goals. Sample Automotive Sponsorship Proposal - 15+ IN PDF Be consistent post regularly and stay on brand. Our series (Star Mazda or FF2000 Championship) usually serves as a support race Trying to race while sticking to a budget? Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP This high quality transparent png images is totally free on PNGkit. The hard work comes into sitting down and going through these steps. Neither Agree Nor Disagree 2.18%. Getting a response from your sponsor on your proposal is amazing news. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Always be thinking of ways to reach new people. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. Create a portfolio, be presentable and professional. Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. Racing is an expensive sport that requires investment and sponsorship. Buy tickets for a NASCAR or F1 race. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. Include references to your relationship-building conversations.
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